Come and see who's who at Apna Research...
Devia Surti LLB Hons. Law, Post Graduate Diploma in Law, Legal Advisor
Lead Director & Consultant Qualitative Researcher of Apna Research trading as Central Research Limited-incorporated in England & Wales since 2008 Associate Member of Market Research Society-UK (AMRS) Member Number 2177537, Interviewer Quality Control Scheme (ICQS)
Focus Groups & Depths Recruitment and Custom Market Research Panels
Having built a successful reputation as an accomplished market researcher since 1996. Devia specialises in market research related qualitative recruitment for end clients, market research agencies and freelance market research consultants, where her wide-ranging experience and expertise are called upon for niche recruitment and 'hard to recruit' respondents.
Her work covers both domestic and international clients including US Forbes 500 and UK FTSE 100 companies. The most arduous part of market research is securing respondents, whether Business to business (B2B) or Business to consumer (B2C) that meet the research brief and budget. To overcome this hurdle-attention to detail and persistence are Devia’s key attributes.
By following pre-set screening criteria, Devia can recruit from supplied lists or by free-finding respondents according to individual project requirements. Her experience in qualitative recruitment covers various industry sectors such as national and local government, Non-governmental organisations (NGO), education, healthcare, leisure and travel, financial, legal, technology, telecommunications, transport, utilities, Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) and not-for-profit organisations.
Research work includes:
* New product/services development
* Advertising effectiveness
* Customer/client satisfaction
* Employee satisfaction
* Brand and company image research
* Mystery shopping
All projects are undertaken according to the strict Code of Conduct and standards of the UK Market Research Society (MRS).
Stephen Gussin Founding Director & Business Efficiency Improvement Expert
As an entrepreneur Stephen is highly organised and pays immense attention to detail.
He has set up and formed various companies for clients covering all aspects of administrative systems and infrastuctures, premises, financial and legal, completing statutory paperwork for Companies House-whether it is to do with company formation through to compliance documentation etc..
Stephen has created successful Advertising and Marketing campaigns for numerous clients over the years, this ranges from logo design/corporate ID through to international advertising campaigns for multinationals.
He has worked on a project basis helping organisations to market and develop themselves and also assisted in the running of such businesses, especially when they are unable to or would like the extra help-Stephen's expertise has been called upon.
Stephen gets great professional satisfaction from helping a client's business to improve in both performance and profit, as they have benefitted from his exceptional planning and organisational skills.
His key strengths lie with the improvement of exisiting businesses that have grown through sales or expansion but their systems and organisational structure have suffered as a consequence.
Stephen's extensive experience in Advertising and Marketing and now in Market Research lends to him promoting our mobile Viewing Facility to organisations within the Advertising and Marketing industry and to large multinationals own Advertising and Marketing teams.
Stephen's specialities are : Organisational Skills, Advertising & Marketing, Design & Print, Administrative & Operational Systems Implementation and Improvement.
Peter C Watts CEO & Audio Visual (AV) Equipment Expert
Peter is a renowned Audio Visual equipment installer within the United Kingdom's market research profession. His knowledge and reputation have lead him to secure contracts in the USA via his continual success at home.
As CEO, he is responsible for heading an ever expanding team of fully qualified engineers and technicians, who are all skilled and adept in computing and related digital technologies. This includes Personal Computers (PCs), Closed Circuit Television (CCTV) and Access Control.
Peter's greatest strength rests in the installation of market research viewing facility studios from commission and inception to the final stage of installing. He takes pride in the delivery of regular maintenance and upgrading AV equipment of his studios, to ensure that all his clients receive the latest in technology.
He entered the market research profession as an AV equipment installer and was one of the 'early adopters,' who pioneered tailor made equipment solutions to individual viewing studios needs, predominately in the Midlands, London and the home counties. Nowadays his expertise is called upon in North America. Apart from market research providers, Peter has a notable client base covering different business sectors and organisations both in the public and private sector, where he and his team are responsible for advising and recommending, supplying, installing, maintaining and upgrading equipment.
Peter has created successful installations for numerous market research clients over the years, who regularly feature in the UK Market Research Society's professional journal 'Impact'.
As a dedicated CEO, Peter values his clients needs and goes the 'extra mile' to ensure satisfaction is 100% and that installed equipment operates effortlessly. Without Peter's knowledge, many market research houses without viewing facilities have increased their yearly turnover by installing their own onsite studio.
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